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2022 Exhibits Profile Listing

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TLA Annual Conference, April 25 - 28
Fort Worth Convention CenterFort Worth

H-E-B Read 3: Grow Young Minds, Read 3 Times a Week
Booth # 1919
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Description of Products/Services:
Read 3 Initiative –a program that focuses on educating parents and caregivers on the need to read to children a minimum of three times per week. Through in-store marketing activities, community outreach and access to free and affordable books, the goal of H-E-B’s Read 3 Program is to ensure that all children have an opportunity to begin their school experience with an equal opportunity to succeed. H-E-B, with sales of more than $18 billion, operates more than 335 stores in Texas and Mexico. Known for its innovation and community service, H-E-B celebrated its 105 anniversary in 2010. Recognized for its fresh food, quality products, convenient services, and a commitment to environmental responsibility and sustainability, H-E-B strives to provide the best customer experience at everyday low prices. Based in San Antonio, H-E-B employs more than 76,000 Partners and serves millions of customers in more than 150 communities. For more information, visit

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